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Working with Independent Bookstores MP3

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Item Number: IBPA-15-303-M
According to the American Booksellers Association (ABA), the number of member bookstores has increased more than 20% since the depths of the recession, from 1,651 in 2009 to 2,094 in 2014. Independent bookstores are alive and well and in this session you will explore the latest in retailing and etailing trends, including what types of books sell best at the local level. Learn how booksellers make buying decisions and how you can "sell local" by partnering effectively with bookstores in your area. INSTRUCTORS: Steven Bercu (BookPeople), Elizabeth Jordan (BookPeople)
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