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Use Keywords and Metadata to Take Your Digital Mktg to Next Level MP3 - IBPA 2019

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Item Number: IBPA-19-804-M
The metadata sent out to retailers is how consumers decide whether or not to make a purchase. It is imperative that publishers provide powerful, targeted, and complete metadata, and take advantage of all of the options available to them in that area. This session will cover how to best utilize the power of metadata and keyword optimization to capitalize on your opportunity to connect with readers and buyers and increase the visibility of your books.
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