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Identifying Your Bring-to-Market Strategy MP3

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Item Number: IBPA-16-804-M
Today's indie publisher can pick from a range of bring-to-market options for their titles. Depending on your goals, audience, and sales and marketing plan, how you choose to make your books available to consumers may change; there's no one size fits all strategy. This dynamic panel explores the three main ways indie publishers can bring their books to market: basic fulfillment, full scale distribution, and print on demand. Each approach involves different pieces, planning, and strategy to ensure the books are best positioned for success. Whether you have a gift book, 4-color coffee table book, basic trade fiction or nonfiction, or a specialty product, knowing preciously how you will bring it to market is key to developing your professional publishing plan. INSTRUCTORS: Bethany Brown (The Cadence Group); Darrin Sappenfield (Total Printing Systems); Richard T. Williams (Small Press United)
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