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How Editorial and Design Work Together to Create Best Selling Book CD - IBPA 2019

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Your Price: $10.00
Item Number: IBPA-19-801-C
How do successful editors and publishers work with great designers to achieve balance? In this revealing and educational presentation, an experienced publisher and a top-knotch art director demonstrate the brainstorming and give-and-take that leads to a best-selling book package. Witness the right-brain/left-brain spar between editorial and design, and learn the questions, discussions, arguments and, yes, compromises, that lead to a great book, inside and out. With before-and-after and in-process examples, two experts walk you through the process.
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