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Book Publicity in The Digital Age MP3

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Item Number: IBPA-14-202-M
202. Book Publicity in the Digital Age Book publicity changes every year as the digital landscape changes. You have a number of channels by which you can reach your audience, but so does everybody else! This means that a strong publicity strategy must be a part of every publisher's plan. How do you stand out amongst everyone else competing for airtime? Strategies will be discussed to generate publicity in today's market, the impact of social media, and the many facets of communicating with tweets, posts, and personalized emails. Speakers: Marika Flatt, PR by the Book; Jared Kuritz, Strategies; Karla Olson, Patagonia; Reid Lance Rosenthal, Best-Selling Author; Cynthia Shannon, Goodreads
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