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Book Metadata from Head to Toe MP3

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Item Number: IBPA-15-803-M
What do you need to market your book effectively? There are a lot of tools out there, but metadata is the lynchpin that makes your book discoverable on the web. During this session, Laura Dawson from Bowker will explore the various types of metadata, how to create it, how to maintain it, when to update it-and what it can do for you. You'll help ensure your book's metadata never leads to inaccurate or overwhelming search results by understanding the flow of metadata through the book industry and applying the tips you learn here. INSTRUCTOR: Laura Dawson (Bowker)
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