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Use Keywords and Metadata to Take Your Digital Mktg to Next Level CD - IBPA 2019

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Item Number: IBPA-19-804-C
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The metadata sent out to retailers is how consumers decide whether or not to make a purchase. It is imperative that publishers provide powerful, targeted, and complete metadata, and take advantage of all of the options available to them in that area. This session will cover how to best utilize the power of metadata and keyword optimization to capitalize on your opportunity to connect with readers and buyers and increase the visibility of your books.
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"Stressed Out? Need To Relax? Download Soothing Sounds of Hawaii Now or Get the CDs. Cheaper than a mai tai and better than a chill pill, cheap booze or TV."
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