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Transform Data Into Action MP3

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Item Number: IBPA-14-603-M
603. Transforming Data into Action Using new data from Book Industry Study Group (BISG) research including BookStats and Consumer Attitudes Toward E-Book Reading, Nadine Vassallo will identify and examine key trends impacting today's publishing industry. Hear how e-books are transforming and expanding the market for published content, better understand the needs and behaviors of consumers who use digital products, and learn how publishers of all sizes can position their companies to take advantage of the new opportunities presented by an evolving marketplace. Speaker: Nadine Vassallo, Book Industry Study Group
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