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Thought Leader Session 1: Differentiate And Dominate MP3

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Item Number: ASMM-12-024-M
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If your older adult clients and families can't tell how your organization is different in a way that matters, they will default to using lowest price as their method for choosing a Senior Move Manager. Our opening keynote speaker, John Jantsch of Duct Tape Marketing, will teach you how to discover and communicate a clear point of differentiation in a way that allows your business to be the obvious choice, even if you aren't the low-price choice. John will show you the way to stand out in a crowd and eliminate your competition. You will learn to connect purpose as a marketing tool, and find out how to identify and attract your ideal client. Through years of experience, John will help you discover your core point of differentiation and how best to maximize it for greatest results. Finally, you will learn to make solid business decisions that support your differentiation from your competitors.
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