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The 4 Ps of Sales Success CD

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Item Number: IBPA-16-704-C
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Most people are familiar with Neil Borden's concept of the Four Ps, but have you given specific thought to how to apply price, product, place, and promotion to your unique publishing program? A good sales strategy will guarantee the availability of an eager market for your books and ancillary products...but only if you plan accordingly. Whether you publish children's books or narrative non-fiction, attend this session to learn how to get the right products priced and promoted appropriately within the right distribution channels. It takes work, but it's worth it! INSTRUCTOR: Jared Kuritz (STRATEGIES)
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