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Selling Digital Media in 2016: Challenges, Opportunities CD

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Item Number: IBPA-16-902-C
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eBook and audiobook formats have captured a permanent place alongside print in terms of reader demand. What does this mean for independent publishers? What are the challenges we face, and more importantly, what are the opportunities for growth in this rapidly changing, technology-driven landscape? Join as our panel explores the options available to today's indie publisher. The topics tackled head on include publisher-branded online stores, distribution strategies, protecting prices and margins, digital piracy and DRM, and building online retailing presences that inspire loyalty. MODERATOR: David Wogahn (Sellbox) INSTRUCTORS: Christopher Robbins (Familius); Christine Munroe (Kobo)
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