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Publishing 201: Marketing Basics: Strategies to Maximize Book Sales MP3

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Item Number: IBPA-13-601-M
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601. Publishing 201: Marketing Basics: Strategies to Maximize Book Sales As a new book publisher, where should your marketing emphasis be? There are only so many hours in the day so you need to choose alternatives that will give you the biggest bang for your buck. In this session, you will learn from the experts how to create a marketing plan that includes strategies that will produce book sales both on and offline. Speakers: Mary Agnes Antonopoulos, Viral Integrity; Cevin Bryerman, Publishers Weekly; Maggie Lichtenberg, Open Heart Publishing
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