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Promotion Tips and Techniques MP3

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Item Number: IBPA-13-604-M
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604. Spread the Word: Promotion Tips and Techniques to Grab and Hold Readers In this session you will learn how to begin an effective publicity campaign BEFORE your book is released and continue it afterward. You will discover why creating the best media list can make all the difference, why follow-up is critical, how even an old book can get a boost using a little creativity, and much more. Speakers: Kate Siegel Bandos, KSB Promotions; Sharon Castlen, Integrated Book Marketing; Stephanie Ridge, PR by the Book Keynote Luncheon featuring Dominique Raccah & David Houle
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