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Profitable Sales Beyond Bookstores and Libraries MP3

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Item Number: IBPA-15-604-M
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Publishers tend to focus their energy on marketing and selling to bookstores, libraries, and online. But there are significant additional opportunities in 'other retail' plus non-retail including school, military, associations, and corporate markets. Sales through these channels can be greater than all bookstore sales combined. In addition, many generate recurring revenue and often can be made on a non-returnable basis. Key 'other retail' includes gift shops, supermarkets, hospitals, children's shops, warehouse clubs, health food stores, sporting good shops, airport stores, and just about any store that relates to the topic of your book. Discover which markets are right for your books, how you can tap into these lucrative markets, how to find the right distribution partners, and how you can often make large-quantity, profitable sales. INSTRUCTORS: Sharon Castlen (Integrated Book Marketing), Brian Jud (Association of Publishers for Special Sales)
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