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Print on Demand: From a Printing Technology to a Business Process MP3

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Item Number: IBPA-15-603-M
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Print on Demand (POD) has exploded as a bring-to-market distribution strategy for independent publishers and self-published authors alike. Using POD, it's easier than ever to make a book available at major retailers. However, just because it's easy, doesn't mean there isn't room for major mistakes. This dynamic section will help publishers understand the different POD options available so they can choose the right option for their program and avoid common pitfalls and mistakes. Whether you're publishing a single title or building a mid-sized publishing program, understanding the benefits of POD and how to strategically use it as a publishing model, can be key to your success. INSTRUCTORS: Janice Butler (Lightning Source), Bethany Brown (The Cadence Group)
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