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Niche Marketing: Key to Increasing Sales CD

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Item Number: IBPA-14-903-C
903. Niche Marketing: The Key to Increasing Sales Every book has a niche. What's yours? What is the topic of your book that allows you to sell both inside and outside the conventional bookstores? Learn from seasoned book professionals how to find new and more profitable markets. You'll come away with fresh strategies and valuable resources for immediate action. Bring your questions about getting into "other retail" locations, identifying the right trade associations and specialty wholesalers, expanding promotion into vertical media, the hidden opportunities in libraries and schools, the power of the right endorsement, connecting with specialty wholesalers and catalogs, and the value of receiving awards. Speakers: Sharon Castlen, Integrated Book Marketing; Cynthia Frank, Cypress House
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