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Navigate Book Publicity in the Digital Age: Find Your Angle MP3

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Item Number: IBPA-16-803-M
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Book publicity, one of the most vital pieces of launching a book and building its visibility in the marketplace, is different from book marketing. A strong publicity plan should be developed alongside the marketing plan well before the book is written. You have access to a number of different publicity channels for reaching your audience, but so does everybody else! How do you make your book stand out among all the others competing for airtime? This session focuses on generating publicity in today's market, the role and impact of social media, and the many facets of communicating in today's PR landscape with tweets, posts, and personalized emails. You'll learn when to do it yourself and when to leave it to the experts. MODERATOR: Marika Flatt (PR by the Book) INSTRUCTORS: Clark Rich Burbidge (Award Winning Author; Chris Schoebinger (Shadow Mountain Publishing); Jandra Sutton (PR by the Book)
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