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Micro Media: New Ideas to Improve Book Discoverability CD

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Item Number: IBPA-14-703-C
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703. Micro Media: New Ideas to Improve Book Discoverability. The popularity of both social media platforms and mobile devices has led to what is referred to as the micro media trend. This trend refers to the preference of smaller bits of media and information by consumers. As more people move toward short content for their information, publishers need to think about how they can engage readers on that level. Speakers: Deltina Hay, DeltinaU; Christopher Robbins, Familius/American West Books
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