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Libraries and Independent Publishers: Explore New Business Opportunities MP3

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Item Number: IBPA-14-902-M
902. Libraries and Independent Publishers: Exploring New Business Opportunities In the digital age, publishers and libraries are rapidly rethinking the roles they play as they're faced with challenges in their traditional markets. As a result, new business models are developing between the two with the potential to increase profits and readership. As libraries embrace a "library as publisher" model to help their communities publish both fact and fiction, how can you best engage to develop new revenue and readership opportunities for your titles, as well? Speakers: Peter Brantley, Scholarly Communications,; Bill Newlin, Avalon Publishing Group (Perseus); Natalie Rich, CalTech-San Luis Obispo; Lisa Schiff, California Digital Library; David Wilk, Frederator Books
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