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Launch Lessons: Best Practices and War Stories From the Field IBPA 2017 CD

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Item Number: IBPA-17-601-C
Focuses on the six months leading up to a launch and the parts that need to be organized and taken care of to maximize sales. Learn about the retail buying cycle, how to improve chances for strong opening buys, publicity timelines and helping authors build buzz, and gathering and leveraging pre-orders with best practices and case studies on all of these fronts.
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