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Jump-Start Sales with a Metadata Makeover CD

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Item Number: IBPA-13-403-C
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403. Jump-Start Sales with a Metadata Makeover Study after study shows that incorrect ISBN numbers, misspelled titles and pricing errors cause lost sales. In an era where title discovery is THE challenge for publishers, the smallest error can hide your title from buyers. Dont let this happen to youin this informative look at real-life examples, you will learn how to position your title for maximum discoverability simply by insuring that your books data is the best it can be. Speakers: Rebecca Albani, R. R. Bowker; Davida Breier, Hopkins Fulfillment Services; Bob Oeste, Johns Hopkins University Press
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"Stressed Out? Need To Relax? Download Soothing Sounds of Hawaii Now or Get the CDs. Cheaper than a mai tai and better than a chill pill, cheap booze or TV."
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