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Hybrid Publishing Comes of Age: Best Practices for a Publishing Model MP3 -IBPA 2018

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Item Number: IBPA-18-703-M
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Introducing IBPA's new standards for hybrid publishers and what makes a press hybrid, as opposed to vanity. As three publishers with business models that both overlap and diverge from one another, Brooke, Maggie, and Gail will share stories about the evolution of their press, including their challenges and opportunities. This will be an invaluable session for anyone looking to move into the hybrid space as it matures as a viable business model.
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