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How Small Publishers Can Use Academic Research to Gain an Edge CD - IBPA 2019

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Your Price: $10.00
Item Number: IBPA-19-603-C
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Although marketing and editorial departments increasingly require hard data to justify de- cisions, it can be difficult for small publishers in particular to have access to data that can in- form such decisions. Industry data can be very costly, and therefore often inaccessible to small publishers. But academic research about book publishing is free and can be used to help in- form business decisions. Come learn more, from a panel of researchers and publishers who have used research to gain a competitive edge, about how to utilize this research for your own business!
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