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How Editorial and Design Work Together to Create Best Selling Book MP3 - IBPA 2019

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Item Number: IBPA-19-801-M
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How do successful editors and publishers work with great designers to achieve balance? In this revealing and educational presentation, an experienced publisher and a top-knotch art director demonstrate the brainstorming and give-and-take that leads to a best-selling book package. Witness the right-brain/left-brain spar between editorial and design, and learn the questions, discussions, arguments and, yes, compromises, that lead to a great book, inside and out. With before-and-after and in-process examples, two experts walk you through the process.
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"Stressed Out? Need To Relax? Download Soothing Sounds of Hawaii Now or Get the CDs. Cheaper than a mai tai and better than a chill pill, cheap booze or TV."
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