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How Books Sell MP3

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Item Number: IBPA-15-101-M
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A book's sales depends on three essential factors for success.When a publisher delivers all three well, a book has its very best chance to succeed. Miss just one of these three factors and even the best book will be challenged to find its book buyer audience! Based on over 10 years of detailed research and ongoing interviews with hundreds of thousands of book buyers, this general session will focus on what publishers need to know about the three success factors of Discovery, Conversion, and Availability-how they work, and how they work together to enable new book success. Attendees will also get a chance to test their "Book Cover IQ" (essential to Book Conversion), as well as hear the latest market results on key publishing strategies and retail trends.
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