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Driving Online Sales IBPA 2017 CD

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Your Price: $10.00
Item Number: IBPA-17-801-C
Well discuss how customers online behaviors relate to their in-store behavior, in order to help publishers better understand their purchasing behaviors. We will cover up-to-date trends including: which areas of major retail websites drive the most sales and why; how algorithms such as customers who like this work; why SEO and metadata are important; why DRM doesnt matter (yet)and how publishers can optimize their titles for better results.
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