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Content MonetizationMaximizing Your Bottom Line MP3

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Item Number: IBPA-12-403-M
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Content MonetizationMaximizing Your Bottom Line Learn the ins and outs of making the most of your content to generate multiple revenue streams. This presentation will include tips on planning and staffing for content monetization; agency relationships and contracts; necessary underlying contract rights for publishers; diligence on rights licensees; and a survey of different types of content monetization projects and business and contract considerations, including e-publishing and content aggregation, audio books, custom sponsorship publishing, premiums and co-publishing. Speakers: Lloyd Rich, Attorney at Law; Jon Tandler, Attorney at Law
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