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Build a Successful Hybrid Publishing Business MP3 - IBPA 2019

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Item Number: IBPA-19-601-M
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All publishers must sell books to readers, but hybrid publishers must also sell their business to authorsthe right authors for that publishers list. It all starts with understanding who your ideal authors are, what challenges they are facing, and the value proposition that you offer. Well examine the ways in which you as a hybrid publisher can position yourself in the market to find the authors that suit your own publishing priorities and growth strategy.
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