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Book App Basics CD

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Your Price: $4.99
Item Number: IBPA-12-703-C
Book App Basics Some say it's a marketing tool, some say it's a standalone product, some say a publisher can't succeed without it.The "app" has become part of the lexicon and in this session, you will learn the fundamentals so you can determine how (and whether) you should include it as part of your book marketing arsenal. You will leave this program with the basics you need to know to decide if book apps make sense for your publishing program. Speakers: Rana DiOrio, Little PIckle Press; Donna Galassi, Avalon Travel and Seal Press; Ron Martinez, Aerbook; Jane Musser, Avalon Travel and Seal Press
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