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Blogging: How To Build Author Brand and Find New Readers MP3

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Item Number: IBPA-14-901-M
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901. Blogging: How to Build Author Brand and Find New Readers Whether you are an author or a publisher, you need to find readers for your books. From creating a blog to getting ideas for blogs to furthering your business, learn how to use one of the best ways to directly connect with your market. Our speakers will show you how to mine your audience for ideas (using surveys, engagement mechanisms, contests, etc.), how to market your blog, and how to incorporate multimedia in your blogging. They will also demonstrate how to measure and grow your readership and how to go from writing blog articles to building a sustainable, profitable business that is driven by the blog.
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